Pines - Organic Beet Juice Powder - 5 oz. (140 g) Pines Organic Beet Juice Powder is simply a tasty and convenient way to get some of the nutritional benefits of whole beets. The beautiful red-purple color of beet root is evidence of the amazing plant pigments known as carotenoids. While it is believed that there are at least 500 of these natural compounds, only a handful have been analyzed, with betacarotene being the best known. Research on other carotenoids such as lycopene and lutein (both of which are present in Pines Wheat Grass) suggests they also support optimum health. The more we know, the more the common refrain eat your vegetables is proven to be great advice for those who want to be and stay healthy. Pines Beet Juice Powder is a unique beverage mix made from the juice of organically grown fresh red beets. Save time and eliminate the mess of juicing your own beets, while enjoying the convenience and great taste of Pines Beet Juice Powder. About PinesPines International is a successful international company that is still owned by the original founders and stockholders, plus some farmers and employees they worked with along the way. They strive to provide the best possible green food products to their customers, to help protect and restore farmland and wildlife areas, and to support their local and global community. Pines History Humble BeginningsWhile many people remember 1976 as our country's bicentennial, for Ron Seibold and Steve Malone, it was the year they realized that wheat grass had the potential to provide balanced nutrition for millions of people. With that realization, they decided to found the first green foods company in the United States. Profits earned would provide the seed money to purchase land in danger of being commercially developed, and to establish organic farming communities and wildlife refuges that would work with the land in a sustainable manner.