Quit your cryin'! Shea Butter is a fabulously rich emollient helps restore suppleness and elasticity in coats. Safflower Oil soothes and nourishes the skin while retaining moisture. Avoid eyes and ears. Pet Head formulas are pH adjusted and free of parabens, petroleum derivatives, propylene glycol, sulfate and DEA. To Use: Wet the coat completely with warm water. Apply shampoo gently, work back to the tail. Lather well into coat. Avoid eyes and ears. Rinse thoroughly and towel dry. Made in the USA. Our hypoallergenic tearless shampoo is extra gentle and free of harsh chemicals such as sulfate, DEA, so your pup can get a comfy bath without tears!