LESS IS A WHOLE LOT MORE: Made from free-ranging, Wisconsin grass-fed USDA beef, meaty bones and whole organ meats. You will never find any grains, fillers, preservatives, or coloring in any of our products. Made in the USA. INGREDIENTS: Beef, beef tripe, beef lung, ground beef bone, beef liver, beef heart, beef kidney, beef blood, beef fat, herring oil (natural source of vitamin D), mixed tocopherols (natural antioxidant), d-alpha tocopherol (natural vitamin E). DAILY FEEDING GUIDELINES: To unleash the nutritious goodness of each serving, just add water, With no fillers in the food, you don't have to worry about TruDogTM losing its crunchy munchy goodness. Approximately 6 cups per bag. Feeding guidelines according to weight. BENEFITS: No more foul smelling doggie breath, easy to digest, orgainc, all-natural, hypoallergenic, appropriate for dogs of all ages and breeds, dog approved and dog preferred taste, no fear of food contamination or harmful effects of filler-laden kibble, happy healthy pets. GUARANTEED: Safety and satisfaction guaranteed, proudly made in the U.S.A.