Now Foods Psyllium Husk Powder Intestinal Health 100% Certified Organic - 12 oz. (340 g) Now Foods Psyllium Husk Powder is a true dietary fiber, even though it is classified by some as a laxative or mucilaginous fiber, and is a convenient way to increase intake of dietary fiber because of its high mucilage content. Now Foods Psyllium Husk Powder is a bulking agent that swells considerably when added to liquid, which can help to support healthy gastrointestinal transit time. Now Foods Psyllium Husk Powder's bulking action and healthy transit time can play an important role in maintaining healthy gastrointestinal function. 100% Certified Organic Intestinal Health Excellent Source of Soluble Fiber Helps Maintain Regularity A Dietary Supplement Vegetarian Product NOW's MissionThe NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods. In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foodsa Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products. History of NOWIn 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development.