Were crazy for Coconut! Theres so much to love about Coconuts, from their delectable flavor and texture to their many culinary uses and rich nutrient content. Coconuts truly are the natural equivalent of a treasure chest since theres so much value in each and every part of this popular tropical fruit. Its easy to see why weve got a crazy craving for Coconut! NOW Real Food Coconut is a natural source of healthy fatty acids. Our medium-cit unsweetened Coconut is a great addition to many popular recipes. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. Were independent, family owned, and proud of it. Keep it natural. Keep it real.