Oat Bran is the nutrient-dense outer husk of oat grain. Its an excellent source of fiber. NOW Real Food Oat Bran is a good natural additive to most baked goods and is primarily used to boost fiber content. It adds texture and imparts a subtle nutty flavor thats ideal for breads and muffins, and its a flavorful addition to cereals, or as a topping for breads and muffins that adds color and improves taste. Soluble fiber from foods such as oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of NOW Real Food Oat Bran supplies 3 grams of soluble fiber. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. Were independent, family owned, and proud of it. Keep it natural. Keep it real.