From the first spoonful on, you can be sure your bayb's rapidly developing little body is getting only the purest, healthiest, organic nutrition there is. We take extra steps, with our cereal, and all our baby foods. Organic (grown without potentially harmful pesticides or herbicides)Made with no genetically engineered ingredients No added salt or sugar No artificial flavors, colors or preservatives Only whole grain Iron fortified Organic & Made with no genetically engineered ingredients: the long-term effects of potentially harmful pesticide residues are not fully understood, but we do know that the risks are real, especially for infants and children. That's why Earth's Best brings to you only organic foods grown without potentially harmful pesticides or herbicides. earth's best is also made without genetically engineered ingredients. Iron Fortified - we fortify our cereals with iron because it is so critical to early physical and neurological development. Whole grain Natural Goodness - unlike processed grains, whole grains are not stripped of nutrients, So, your baby gets more naturally occurring vitamins and minerals in a gentle, digestible cereal.