NOW Real Food Organic Golden Flax Seeds have a mild, nutty flavor similar to wheat germ, and they're often added to cereals, pancakes, muffins, breads, meatloaf, meatballs, and even yogurt. Golden Flax is typically lighter in color and more flavorful than dark flax. Flax is a natural plant source of healthy fatty acids and a good source of fiber. Naturally occurring fatty acids (example)(per serving)Omega-3 Fatty Acids (Alpha Linolenic Acid) 4.0 g (4.000 mg)Omega-6 Fatty Acids (Linolenic Acid) 1.2 g (1.200 mg)Omega-9 Fatty Acids (Oleic Acid) 1.5 g (1.500 mg) Fresher ingredients simply taste better, which is why this product is packaged using NOW Fresh Fill Technology to maximize flavor and freshness. Because you are what you eat. NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.