Pet Head Natural Oatmeal Dog Shampoo is a gentle formulation of oatmeal and jojoba oil which work together to give moisturise the skin and give your dog a luxuriant soft coat. With added aloe vera and vitamins E & C, Pet Head Oatmeal Shampoo is perfect for sensitive skin, working to heal and protect. All Pet Head Formulas are pH adjusted and free from petroleum derivatives, parabens, propylene glycol, sulfate and DEA. To use, thoroughly wet your dog's coat with warm water (not too hot!), and gently apply the shampoo, lather well into the coat taking care to avoid getting it in eyes and ears, and work backwards towards the tail, then rinse thoroughly and towel dry. Beautiful!