Arrowhead Mills Organic Cereal, Amaranth Flakes,Whole Grain Amaranth was cherished by the Aztecs. Today consumers have come to love its lively nutty taste along with high levels of protein and fiber. Our Organic Amaranth Flakes Cold Cereal deliciously combines Whole Grain Amaranth along with Organic Whole Grain Oats, Brown Rice, Corn, Barley and Rye to deliver a low fat cereal that is also good source of iron and fiber. Go ahead, try 'em and see for yourself how good whole grains can taste! Arrowhead Mills - America's Organic CompanyArrowhead Mills brand has been a pioneer and leader in organic cereals, baking mixes, grains, and nut butters since our founding more than 50 years ago in 1960. Our organically grown ingredients are handled and distributed based on a strict set of standards. - We purchase our wholesome ingredients directly from local suppliers whenever possible, thereby reducing the miles your food travels to market- We emphasize environmental responsibility by maintaining sustainable farming practices- We do not use potentially harmful synthetic pesticides and herbicides on our organically grown ingredients- We take decisive steps to shrink our carbon footprint and conserve our planet including post-consumer, recyclable packaging along with water based inks.