NOW Apple Fiber includes the excess portion of Jonathon, Red Delicious and Rome varieties of apples. It naturally has 10% pectin, which is sold separately as a dietary supplement. NOW Foods is a dedicated source for a wide variety of natural products. At NOW, we believe that good nutrition shouldn't come at the expense of taste. In addition to our products being good tasting, we strive for our natural food items to be fresh, Non-GMO (when possible) and bursting with the nutrients we need to live at our best. In order to meet our demanding quality control standards, we choose to source our foods from respected farms and growers, using organic ingredients, when possible. We test our food products for toxic compounds. At NOW, we believe that natural, high quality whole foods are the best source of nutrition and the best way to support the health of you and your family. Since 1968 NOW Foods has supplied wholesome, high quality health foods at reasonable prices. In support of NOW's mission To provide value products and services that empower people to lead healthier lives, these foods are brought to you without unnecessary cost or frills. We truly believe that good health should be affordable. As a family owned and operated business, we offer four generations of honesty, quality, purity and commitment. Then God said, I will give you every seed bearing plant on the face of the whole earth and every tree that has fruit with seed in it. They will be yours for food. Genesis 1:29.