We roast these longer, turning the beans almost black, and bringing the natural oils out, for an intense, caramelized taste. Taste the Difference. At the Organic Coffee Company, we actually own our own coffee farms in Central America and have direct relationships with many other organic farms. We believe an intimate knowledge of coffee farming as well as healthy, direct relationships with coffee communities make the highest quality beans. Make a Difference. In 1996, we started the Source Aid Development Program that has built schools, meal programs, improved housing, and established medical clinics in struggling coffee communities around the world. You can feel good knowing your purchase will truly make a difference. Thank you from the Organic Coffee Company - a Rogers Family Company!