NOW Real Food Organic Flax Seeds have a mild, nutty flavor similar to wheat germ, and theyre often added to cereals, pancakes, muffins, breads, meatloaf, meatballs, and even yogurt. Flax is a natural plant source of healthy fatty acids and a good source of fiber. Fresher ingredients simply taste better, which is why this product is packaged using NOW Fresh Fill Technology to maximize flavor and freshness. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. Were independent, family owned, and proud of it. Keep it natural. Keep it real.