NOW Real Food Organic Flaxseed Meal has a mild, nutty flavor similar to wheat germ and it's often added to cereals, pancakes, muffins, breads, meatloaf, meatballs, and even yogurt. Flax is a natural plant source of healthy fatty acids and a good source of fiber. Due to its fiber content, Flax should be consumed with plenty of water. Our proprietary cold milling and sifting process does not grind, crush, or liberate the oil, unlike typical flax processing, giving our product a longer shelf life. Fresher ingredients simply taste better, which is why this product is packaged using NOW Fresh Fill Technology to maximize flavor and freshness.