Many people are choosing to avoid gluten these days, whether it's because of allergies, celiac disease, or just wanting to lighten up their diet. The trouble is, most gluten-free baked goods and pastas just don't measure up to their original gluten-filled versions. For bakers and cooks, going gluten-free has usually meant sacrificing flavor and texture in their creations - until now. Cup4Cup is a revolutionary gluten-free, multipurpose flour blend that replaces all-purpose flour. Developed by award-winning chef Thomas Keller and culinary researcher Lena Kwak, this miraculous flour blend has been in use at all Thomas Keller kitchens - including his legendary restaurants The French Laundry and Per Se - and has been delighting bakers and diners alike with its taste, texture and performance. From tender cupcakes to crispy cookies, from chewy, crusty bread to delicate, flaky pie crust, Cup4Cup ensures that your baked goods will deliver the satisfying texture and classic flavor you'd expect from traditional flour. It also excels in savory items like pasta and pizza dough, and it makes a fantastically crispy coating for fried chicken. As the name implies, Cup4Cup can be swapped literally cup-for-cup with all-purpose wheat flour in any recipe that traditionally calls for it. With a neutral flavor and a smooth, non-gritty texture, Cup4Cup is indistinguishable from regular flour no matter how you're using it. Why We Love It: For those of us who have chosen to go gluten-free, Cup4Cup is almost too good to be true! Treats we thought we'd never get to enjoy again are back in our lives, and taste better than ever. Features: 100 percent gluten-free Produced independently in a dedicated Celiac Sprue Association-certified gluten-free facility Peanut, tree nut and soy free Made in the U.S.A.