The finest rice yields the freshest, most nutritious rice cakes. Not only do we grow the finest rice possible, we also mill our own rice, then pop the rice cakes right at the farm. That's why our rice cakes are so fresh and flavorful! Each Lundberg cake is made with nearly twice as much rice as most other brands, hence our 8.5-ounce heavy little bag. This means our cakes are packed with twice the flavor, value, and nutrition.